Detroit Original Chicken Shack marks National Potato Month with free Shack Potato coupon offer
Detroit Original Chicken Shack is celebrating National Potato Month and 70 years of Shack Potatoes with a promotion for guests on Sept. 30. The campaign includes free Shack Potato coupons, a social giveaway and a push to drive rewards signups and repeat visits.
Why it matters: - Shack Potatoes are part of Detroit Original Chicken Shack’s identity and long-running menu appeal. - The promotion is designed to reward current customers and bring them back for another visit. - The campaign also supports the brand’s broader 70th-anniversary momentum in 2026.
What happened: - Detroit Original Chicken Shack partnered with Idaho Potatoes to mark National Potato Month. - On Wednesday, Sept. 30, every guest who makes a purchase at a Chicken Shack location will receive a free Shack Potato coupon for a future visit. - The offer recognizes Shack Potatoes as a Detroit staple since 1956.
The details: - Cliff Lunny, president and managing partner of Detroit’s Original Chicken Shack, said the brand uses about 40,000 pounds of Idaho potatoes each week. - The company said potatoes have been part of the menu for decades, and the promotion gives guests a chance to get a Shack Potato on the house on a later visit. - Chicken Shack is also running a giveaway that includes a Giant Spuddy Buddy, an exclusive Chicken Shack hoodie, Idaho Potato goodies and more. - Guests can enter the giveaway through Chicken Shack’s Instagram account, @originalchickenshack. - The giveaway winner is set to be announced Monday. - The giveaway is open to Michigan residents, and winners will be notified through the official Chicken Shack Instagram page. - Customers can sign up for Chicken Shack Rewards by downloading the app and creating an account with a name and phone number. - More information about Detroit’s Original Chicken Shack, including menu and locations, is available on chickenshack.com. - Franchise information is available at chickenshack.com/franchising.
Between the lines: - The potato-focused promotion doubles as a loyalty play, using a low-friction coupon to encourage a return visit. - The Instagram giveaway and rewards signup push suggest Chicken Shack is trying to convert celebration traffic into repeat engagement. - The Idaho Potatoes partnership also reinforces the supply-side story behind one of the brand’s signature menu items.
What's next: - Guests who buy on Sept. 30 can redeem the coupon on a future visit. - Chicken Shack will announce the giveaway winner Monday. - The brand said it continues expanding into new markets through franchising as it marks its 70th anniversary in 2026.
The bottom line: - Chicken Shack is turning National Potato Month into a customer loyalty event centered on a longtime signature side and a clear reason to come back.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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