Detroit's Original Chicken Shack plans weekly anniversary surprises in August

Detroit’s Original Chicken Shack is marking 70 years with a month of Wednesday-only deals for Rewards members, including one throwback offer tied to 1956. The campaign highlights the metro Detroit chain’s long-running recipe and comes as the brand continues expanding across Michigan and through franchising.

Why it matters: - Detroit’s Original Chicken Shack is using its 70th anniversary to drive Rewards signups and repeat visits. - The monthlong promotion leans on the brand’s long history in metro Detroit and its legacy recipe. - One of the weekly offers is designed to take guests back to 1956, which gives the campaign a nostalgia hook.

What happened: - Detroit’s Original Chicken Shack said it will release a new anniversary surprise every Wednesday in August. - The offers are exclusive to Chicken Shack Rewards members. - The brand was founded in Royal Oak in 1956 and is celebrating its 70th year in 2026. - Cliff Lunny, president and managing partner of Detroit’s Original Chicken Shack, said the company wanted to make the anniversary “extra special” for loyal guests.

The details: - Chicken Shack says it still makes its signature chicken the same way it did on opening day. - The company says generations of metro Detroiters grew up on the chain’s secret-recipe chicken. - Guests can join the anniversary promotions by downloading the app and creating an account with a name and phone number. - More information about the menu and locations is available on Chicken Shack’s website. - The brand also directs customers to follow its social accounts at @originalchickenshack.

Between the lines: - The campaign blends loyalty marketing with brand heritage, a common play for regional restaurant chains trying to turn milestone anniversaries into short-term traffic. - The 1956-themed surprise is likely intended to reinforce the chain’s founding story while keeping the rest of the month’s offers unpredictable. - Chicken Shack’s anniversary push also helps keep the brand visible as it expands into new markets through franchising.

What’s next: - Chicken Shack will unveil a new surprise each Wednesday morning in August. - Rewards members need notifications turned on to catch the drops. - The company says it will continue expanding into new markets through franchising. - Franchise information is available on Chicken Shack’s franchising page.

The bottom line: - Chicken Shack is turning its 70th birthday into a monthlong customer-retention campaign built around nostalgia, app engagement and weekly deal drops.